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Aesthetics in men

Fashion, as an important concept and field, is gradually increases its influence on the shaping, adoption and establishment of everyday life. Fashion influenced by socio-economic and political environment has also become an important formative factor and establisher. Fashion, an indicator and determinant factor of social status is also a medium for the satisfaction of individual pleasure.

The desire of being healthier, more handsome and having a more youthful appearance has changed today’s men’s outlook on aesthetics, as well. Their social environment, economic status and various occupational groups increase these demands; but today they, just like women, also aim at reaching the more beautiful appearance. Men, who are conservative about changing their clothes, hairstyles, and shaving styles, now can act quite bravely, contrary to expectations.